contact@nuga,ng

Plot 356 MB Aliyu Mustapha Boulevard Wuye, Abuja-FCT

About

Project Description

Amity Games

The Nigerian University Games Association (NUGA) Games is a premier university sports event that brings together the brightest young athletes from across the country. While the competition itself is a major attraction, we have an opportunity to transform the games into a full-fledged cultural and lifestyle experience that resonates with participants, fans, and sponsors alike.

To achieve this, we propose two integrated experience-driven concepts:

Branded Indoor Concept – A fully branded indoor sports experience that enhances sponsor visibility, university team identity, and media appeal.
Stadium Socials Concept (“Amity Games”) – A vibrant social hub that celebrates Plateau State’s rich food culture, provides premium engagement spaces, and creates a festival-like atmosphere at the games.

These elements elevate the NUGA Games beyond sports, making it an attractive platform for sponsors, media, and fans while driving local economic impact and national attention

Our Mission

To promote sports as integral part of university educaation, encouraging health, discipline and academic excellence.
To develop sport talent among Nigerian university students, preparing them for national and international competitions.

Our Core Values

Integrity: Conducting all activities with honesty and transparency.
Inclusivity: Ensuring participation from all universities, promoting diversity and equality in sports.

Transforming Sports Spaces into Marketing Powerhouses

Branded Indoor Concept

Key Features

Venue & Court Branding

Indoor courts and sports venues will be branded with vibrant sponsor colors, LED displays, and team identities.
Aesthetic yet media-friendly designs ensure high visibility for sponsors in both in-person and broadcast content.
Major sponsors will receive naming rights to select venues, boosting their association with university sports.
Enhanced Team Identity & Fandom.
Each university team will have distinct branding, strengthening school pride and inter-university rivalry.
Pre-game and halftime engagement segments to hype up supporters.
Media & Digital Content Integration.
Social media activations, live streams, and behind-the-scenes content highlighting teams, players, and sponsors.

Venue & Court Branding

Influencer partnerships to drive online conversations around the games.
Monetization & Sponsorship Opportunities.
Sponsor-branded halftime shows, game segments, and media backdrops.
Exclusive sponsor activations inside the arenas, creating direct engagement with students and fans.

What Makes This Effective

Enhances brand visibility → Sponsors gain maximum exposure on and off the court.
Boosts fan engagement → School spirit is amplified, making the games more exciting.
Attracts more media attention → A well-branded, visually appealing tournament is easier to market and cover.

Experience the thrill of university sports at their finest

Explore the Sports from NUGA '25

Soccer

Basketball

Lawn Tennis

Relay

Chess

Table Tennis

Judo

Hockey

The Ultimate Stadium Socials Experience

Amity Games

To complement the action inside the arenas, we introduce "Amity Games", a pop-up lounge and food hub that showcases the best of Plateau’s agricultural produce and offers an engaging space for attendees.

Key Features

Curated Food & Beverage Experience.
A food village featuring dishes, drinks, and specialty products made from Plateau’s rich agricultural resources.
Signature items include locally produced jams, infused vodkas, and traditional Plateau delicacies, blending cultural heritage with modern tastes.
Live food demonstrations, tastings, and sales points for branded food items.

Premium Fan Engagement & Social Spaces.
A lounge-style setting with comfortable seating, social spaces, and influencer-hosted experiences.
Live DJ sets, interactive games, and influencer meet-ups to keep energy levels high outside match hours.
Designated areas for social media content creation, ensuring digital virility.
Sponsorship & Branding Opportunities
Naming rights for the “Amity Games” lounge, allowing brands to fully integrate their identity into the experience.

Branded Merchandise

Custom NUGA Items Inspired by Plateau’s Culture.

Product placements and experiential marketing activations for sponsors in food, beverage, fashion, and lifestyle industries.

Why This Works:

Elevates the overall experience → NUGA becomes more than just sports—it’s an event.
Drives local economic impact → Showcases Plateau’s unique produce and attracts local businesses.
Creates viral, youth-driven content → The right mix of food, music, and social spaces drives digital conversations.

Setting a new standard for student-athlete excellence

The NUGA Shift: A New Era Begins in 2025

First-of-its-Kind Experience

Unlike traditional university sports events, this approach blends competitive athletics with entertainment, lifestyle, and cultural showcases. It creates a festival-like atmosphere that engages both participants and audiences beyond the games themselves.

Scalable & Replicable Model

This model isn’t just a one-time event—it’s designed to be easily scaled and replicated across future NUGA Games and other university sports festivals. It sets a new template for organizing youth-driven, high-impact sports events nationwide.

Unlocks New Revenue Streams

By integrating brand activations, sponsorship opportunities, and on-site advertising, this model opens up fresh commercial pathways. It turns NUGA into a more viable and attractive platform for corporate investment and long-term partnerships.

Strengthens Plateau State’s Brand

“Amity Games” offers a unique platform to showcase Plateau State’s rich culture, culinary heritage, and tourism appeal. It positions the state as a warm, welcoming, and vibrant destination on the national map—beyond just sports.

WHY SPONSOR NUGA